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3 sourcesTracking since 1 Oct, 17:54

Erling Haaland sues Norwegian over advertisement using his hairstyle

In brief

Erling Haaland has sued Norwegian Air Shuttle over an advertisement using an image associated with his ponytail. The advertisement was shared on social media during the 2026 World Cup, and the airline later removed the image. The dispute concerns the use of Haaland’s likeness without authorization.

Generated automatically by AI from 3 sources, without editorial review · updated 4 Oct

What changed

  1. 1 Oct, 17:54Norway star Haaland sues airline over ponytail image · Courthouse News
  2. 4 Oct, 13:58Erling Haaland sues Norwegian Air Shuttle over ponytail ad campaign during 2026 World Cup · AIRLIVE
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Chronological coverage

  1. 4 October
  2. A
    Latest4 Oct, 13:58

    Erling Haaland sues Norwegian Air Shuttle over ponytail ad campaign during 2026 World Cup

    A high-profile legal dispute has broken out between Erling Haaland and Norwegian Air Shuttle over the unauthorized use of the football star’s likeness.

    AAIRLIVE•Melanie Kraft
  3. 2 October
  4. Simple Flying
    Follow-up2 Oct, 20:33

    Hair-Raising Stuff: This Airline Just Got Sued For A World Cup Post About Erling Haaland's Ponytail

    Norwegian Air Shuttle could be in for hefty legal costs after using Haaland's haircut in a social media post.

    Simple FlyingSimple Flying•Louis Hardiman
  5. 1 October
  6. Courthouse News
    First seen1 Oct, 17:54

    Norway star Haaland sues airline over ponytail image

    A newspaper reported that Norwegian had removed a photomontage from social media showing one of its planes sporting a hairstyle characteristic of Haaland until he recently cut his hair.

    Courthouse NewsCourthouse News•Agence France-Presse